Launching at Barneys New York in Spring 2012, Alexandra Moosally’s delicate, ultra-feminine collection turns traditional concepts of jewelry on their head, proving subtlety trumps bling.  Pendants, bangles, rings and earrings can be layered for impact or worn alone for understated chic.  Alexandra’s signature combination, black pavé diamonds set on rose gold, encapsulates her edgy, irreverent approach to fine jewelry.

Alexandra’s foray into design was a happy coincidence. Unable to find the perfect gift to mark the birth of her sister’s first son, she was inspired to sketch the silhouette of boy charm, and have it made into a gold charm bracelet with diamond pavé details.  Friends (mothers and non-mothers alike) admired the piece and inquired about buying it.  Encouraged by the response and overwhelming demand, Alexandra soon realized her lifelong dream to become a full-time jewelry designer.

Through her beguiling interpretations of food, love and forms, Alexandra transforms whimsy into luxury. Everyday objects such as carrots, cherries, apples and babies are unexpectedly re-imagined as rose, white or yellow gold charms with pavé diamonds. Harking back to the beginning, her baby boy and baby girl designs have become popular push presents and new daddy cufflinks.  Alexandra’s bestseller, the evil eye icon, is rendered in sapphire-and-white diamond pendants, bracelets and cufflinks.  Her contemporary slender, stackable pinky rings are available in black and white diamonds as well as multicolored versions.  Rings for the thumb — the forgotten digit — are rendered with double or triple rows of black and white diamonds.

Designs are rendered in 14k and 18k gold, and with nearly the entire collection is hand crafted in Alexandra’s home base, Manhattan, with custom monograming a design option.  Currently, the Alexandra Moosally collection is available at ABC Carpet & Home and alexandramoosally.com.